Rachel Proctor - Guidespark

Guidespark, named one of INC. 5000's fastest-growing startups in 2014, specializes in HR communication solutions. Working at Guidespark for about five years, I got a wide range of
experience in video production and design. Starting as a motion graphics animator, I moved into
video pre-production and later, graphic design. I created a wide variety of motion graphics,
icons, illustrations, style frames, and characters for client projects

During my last two years I worked closely with UX designers to create themes and illustrations for
many Guidespark solutions. My illustrations were used as campaign thumbnails and banners
in the Guidespark Communicate Cloud

Banner illustration for a campaign timeline

Sample emails from a Guidespark Communicate Cloud email campaign. I was responsible for designing the video thumbnails and footers used in emails

Infographics designed for the Performance Management Success and
Feedback and Coaching solutions

We partnered with the world's largest CRM company to make a one-of-a-kind wellness campaign teaser. I worked on a small team to develop the look and feel of this project and later produced final video assets.
Animation by Katie Aronat